CHALLENGE. Global Ports is a leading container and oil products terminal operator servicing cargo flows in Russia.

SOLUTION. Specialists of the agency needed to select finishing materials, present a 3D-visualized concept, develop a project of technical equipment, prepare drawings and develop a conceptbook.

RESULT. The Brandson team developed a project for 3,750 m2 of space and carried out architectural supervision during implementation. The visual idea is based on transferring most common details and forms familiar to every professional from cargo business to the interior: container sheets and terminal doors, cranes, concrete material. In addition, images of world famous high-tech container terminals became part of Global port interior brand identity.

CHALLENGE. Amstel is a Heineken owned company with long historical background connected with Amsterdam but wide worldwide recognition for its beer with more than 7 production sites in different countries. Heineken came up with a challenge to create identity for new low cal product line.

SOLUTION. Agency needed to develop a new positioning and identity of brand. Besides, to choose the way to move agency specialists booked preliminary audit.

RESULT. In order to build up the new identity concept, key components for new positioning (Contemporary, Vibrant, Vitality) were defined and special instrument VITO-o-METER was developed. It helped to develop new style, shape and emotional direction of the new product transfered to a unique brand package.

CHALLENGE. The client is a modern high-tech enterprise specializing in professional hairdressing products. Korojuna owns 29 individual brands and one APP. They wanted to set up an internationally designed brand.

SOLUTION. Orange Branding helped the client to develop the brand from zero to the whole brand system, including its visual identity, product packaging, booth, marketing communication, basic printed materials and official website.

RESULT. The client has successfully launched the new Korojuna brand at the Beauty World Middle East in Dubai within four months.

CHALLENGE. ZENS is a Guangzhou's local company producing tableware that wanted to explore the international market as the first high-segment quality tableware brand from China.

SOLUTION. Orange Branding redesigned the brand identity, redefined the brand story, and created a new image for the product line and commerce (retail, B2B, E-commerce). In addition, Orange Branding is in charge of the brand management, marketing implementation and business development. Orange Branding also sets up all legal, administration, trademarks, warehouse, HR, PR and operational processes overseas.

RESULT. The client opened their brand head-quarter in Amsterdam in October 2014. Now ZENS is rolling out store concepts and retail sales within the premium price segment in Europe.

REQUEST. The client said: “Current conditions in the fine jewelry retail market in China are very difficult, we need to find a new way to differentiate from our competitors.”

CHALLENGE. To innovate a retail strategy and make full re-branding exercise for a listed Chinese fine jewelry retailer.

SOLUTION. Multi-brand retail concept, updated visual identity, digital overhaul, market activation, buying & merchandising plan.

CHALLENGE. Royal Flora Holland is world’s biggest flower auction. Its annual turnover reaches 4.5 billion euro. The company trades flowers and plants from Netherlands and other regions by making over 100 000 transactions every day. Agency should have carried out complex rebranding

SOLUTION. Company developed new flower identity for Flora. Agency also carried out preliminary business audit and builded a brand positioning.

RESULT. Specialists launched complex project to develop a new identity for Royal to make it more marketing driven company. We made a complex research on companies business strategy to build up unique brand positioning in a form of brand compass that helped to formulate true Royal dynamic living identity. This resulted in new visual language for Royal Flora Holland that was used for massive brand activation program on inner and outer levels.

CHALLENGE. Windoor Fair approached Orange Branding to rethink and finetune the recognizability of the 20 years old tradeshow to attract international visitors and potential partners.

SOLUTION. Orange Branding developed strategy, design, design management and marketing services to update the identity of the expo, rename the fair as BestExpo and provide new partnerships for the fair.

RESULT. BestExpo has a considerable better consistent identity that expresses clearly the industry it operates in and successfully holds on year on year.

CHALLENGE. The client is a well-known local logistics company in cross-border E-commerce. Orange Branding was asked to create a repositioning proposal for the company.

SOLUTION. The insight was that for cross-border transpotrations the company should have an international name, international visual identity and communication strategy. Orange Branding provided name giving services and brand design.

RESULT. Wecro has been communicated outside China and has successfully created a large network of international partners to provide services for Chinese e-commerce.

CHALLENGE. Gazprom Neft is a Russian transnational energy corporation, which accounts for 11% of world and 66% of Russian gas production. The Brandson team has been providing sports sponsorship subscription services for Gazprom Neft for several years. We have developed standards on sports sponsorship, supported advertising and marketing campaigns of the holding (development of banners, polygraphy, videos, layouts, resays, development of flips of advertising campaigns).

SOLUTION. Over the past few years, Brandson has been cooperating with Gazprom and its subsidiaries in the field of branding for a number of business areas, such as the Gazprom Neft filling station network, Drive Cafe catering and retail brands of gasoline and oils G-Drive and G-Energ. The company social project is aimed at improving children's leisure. One of the main initiatives of the company was the construction of children's and sports grounds in various regions of Russia.

RESULT. The company's contribution to the overall future was seen not only as a social initiative, but also as an excellent image tool that serves to build customer loyalty, both to the corporate brand and to retail. The agency was therefore required to develop an advertising campaign. Especially for the project, the creative group of Brandson agency developed universal rules of branding of social objects. These rules formed the basis for the design of children's and sports grounds for winter and summer sports.

CHALLENGE. Motorola is the international telecommunication company. In 2010, Motorola globally divided its assets and formed two new organizations: Motorola Mobility, a manufacturer of mobile phones, and Motorola Solutions, focusing on telecommunication products and services.

SOLUTION. Brandson team developed and implemented a design concept of 6,500 m2 of branch space for Motorola Solutions in Russia. Values and motivating phrases for the new company have found their place on the walls of the office in the form of a modern graphic design.

RESULT. Using the available photo materials and branding of the company, we have developed and implemented the concept of branding office space: reception areas, negotiation areas, offices of key employees, kitchen and halls. In order to place the accents correctly, we not only carefully studied all the materials, but also carried out our own research, which allowed to formulate key values of the brand, to then introduce them into the space by means of copywriting, broadcasting corporate values, and visual series, demonstrating the result of the work.

CHALLENGE. MTS is a Russian telecommunications company providing services in Russia and CIS countries under the trademark “MTS”. The company provides cellular, fixed-line, internet access, cable television, and content sales services. In addition, MTS owns its own retail trading network for the sale of communication contracts, phones and other mobile equipment. The increase in the number of IT employees in the organization has led to the need to create new specialized offices for specialists in this field.

SOLUTION. Brandson team has formed the concept of space, reflecting the philosophy of the organization's new division - MTS-IT. Combining the best experience of the past and present time became the basis for a holistic concept of the interior of MTS-IT offices. Brandson experts formed the concept of an environment for research and development.

RESULT. Three floors of office premises are named “Idea”, “Knowledge”, “Experience”. From fresh and daring ideas, we move on to systematized knowledge that crystallizes into useful experience. The design of each floor is held in its own style - experiment and creative chaos, then graphics in constructivist style and corporate colors, and finally, classic drawings of mechanisms with portraits of famous designers. Different types of dynamic working space help to switch minds, moving from intense individual activity to teamwork and contemplative recreation, during which new ideas are born. There is also a games room, kitchens, lecture halls, an education center, a library with programming books and a sports corner.

CHALLENGE. Confectionery company "Lyubimyy kray" is among the top ten manufacturers in the gingerbread segment (Russian cookies). The project conjducted by the Brandson included the creation of packaging for two regular positions and three seasonal (Christmas) items.

SOLUTION. The "food photography" was done to find the essence of the ingredients used in various product lines of gingerbread. The results were incorporated into packaging design. The updated design refers to growing popularity towards European holidays atmosphere, such as Catholic Christmas among younger audience combined with traditional Russian New Year holiday time.

RESULT. Having dismantled the design of the packaging of existing brands in the segment "gingerbreads" and neighboring segments (candy, cookies, chocolate), we have allocated the main directions for the development of the brand "Gingerbreak mood" in a competitive environment. The updated design takes into account the growing popularity of European holidays among young audiences, such as Catholic Christmas, whose symbolism overlaps the New Year 's associative row. The main focus of the new packaging is on the product and taste markers, whose identifiers occupy about 60% of the area, while background food colors support the taste of the product. The stylized sticker serves as an additional element to ensure brand recognition, and the "kraft" texture veils associations with gift packaging. The holiday theme in the Christmas line is transmitted by patterns and readable color combinations. The warm, emotional packaging highlights the nobility of the product and conveys the restrained aesthetic characteristic of European design.

CHALLENGE. The Russian State Atomic Energy Corporation Rosatom is one of the leaders of the global nuclear technology market, uniting over 360 enterprises and organizations throughout the country.

SOLUTION. The key task of Brandson was the formation of a single set of communications reflecting the specifics of each of the HR processes and the general idea of the RECORD system as part of the HR brand for the development of human resources. Thanks to the visualizations, each employee can see the requirements that need to be fulfilled in order to reach a new level, and then choose for themselves the appropriate tools that will allow to realize their ambitions.

RESULT. The main verbal attribute of the system was the slogan "The right people at the right time". Other textual materials set clear rules and describe common algorithms aimed at stimulating the continuous development of each employee in accordance with his or her talents. With schematics and visualizations, each employee can immediately see the requirements that need to be met in order to reach a new level, and then plan the next career step with a few simple actions and choose the appropriate tools for themselves to realize the ambition. In order to form a single set of communication materials, we had to develop a logo of the system "RECORD", reflecting the technocratic nature of the corporation, as well as signs of individual processes included in the system. As the main carriers were chosen posters of processes, which in the future will be distributed in all enterprises of the industry, revealing the multi-stage nature of the system "RECORD".

CHALLENGE. Hohland is one of the leading cheese producers in Europe. For the second year we have been developing original calendars for the New Year gift set to key partners of Hochland: byers and distributors, as well as all employees of the company.

SOLUTION. Brandson team faced a challenge to develop an original calendar for Hochland that has become a part of the New Year's gift set. The calendar works both as week planner and wise tips generator for every day. To get advice you need to unwind the arrow in the form of a piece of melted cheese. The pictograms on which the shooter stops contain advice in allegorical form. If the meaning of the advice seems ambiguous, you can turn to the list of transcripts for interpretation.

RESULT. We decided that every year of our lives is full of new discoveries and bright emotions, unforgettable impressions. They are so pleasant that the word "delicious" is quite applicable to them - delicious moments that you want to keep in memory. Together with the calendar from the company "Hochland" we can record in the calendar past and upcoming joyful events thanks to special adhesive stickers.

CHALLENGE. Charlie Care is a collective of scientists from Turku University, united to create the best means for rehabilitation of dogs of all breeds. To make these products the scientists use modern technologies and materials. The constant process of R&D allows to continuously improve the created products.

SOLUTION. As part of the project research, the agency's creative group studied in detail all existing trends and specifics of the animal rehabilitation goods market. Finland is a country of nature lovers, a world leader in animal rights and a symbol of quality that is trusted. This is reflected not only in the durability and convenience of the product.

RESULT. The "finishness" of the product is not only about durability and convenience. It is also expressed in the recognizable Nordic design, which consists of a non-trivial "folklore" font, simplified lines, bright natural colors and a stylized image of Charlie, which helps to demonstrate the design options in the line.

CHALLENGE. Berholm is a Danish producer of plumbing fixtures.

SOLUTION. The Brandson agency task was to develop a brand platform and create an identification system reflecting the key values of the future brand - modernity, technicality and status. The development phase was preceded by a comprehensive analysis of the market and communication strategies of the company's competitors. Brandson conducted marketing research, developed a brandline, logo, brand style and modern packaging.

RESULT. The Berholm logo consists of two parts: the name of the company and the sign symbolizing the "Scandinavian cross", which is present on the flags of all the states of Scandinavia. Together, they form the unique symbolism of the company. The agency's proposed brandline, First water design, reflects the outstanding accuracy of the expression of ideas by Scandinavian designers Berholm. It uses the steady expression "First water", which means - "pure water" used in cases where the purity of gemstones is talked about. Thus, the Russian-language version of the brandline sounds like this - "Clean water design". In order to enhance the image of the brand and convey its mood, brand images were developed, reflecting the harsh beauty of the northern latitudes. The agency's concise and strict packaging style for the company's products also resembles a "Nordic cross." Berholm presentation booklet with detailed product descriptions, technologies used and excellent photos. Brand packaging for various types of quality products has been created: mixers, leases, bathroom accessories, etc.

CHALLENGE. The Art Museum in Amsterdam, which holds the world 's largest collection of paintings and drawings by Vincent Van Gogh. Today, the museum is the most visited in the Netherlands, and is the 23rd most visited museum in the world.

SOLUTION. The branding included both the development of the identity, and all communications, and internal navigation that allowed visitors to navigate the exposition easily.

RESULT. For a long time studying the life and creativity of the artist, the agency used Van Gogh 's signature smear as a pattern, which later switched to elements of visual communication.

CHALLENGE. Vpack is the new brand of Dong Guan paper factory. Orange Branding was asked to create the brand from idea to market.

SOLUTION. Orange Branding created the brand name, logo, visual identity, Ecommerce solutions, marketing materials, product collections, photoshoots and launched the new brand as registered Dutch company from Amsterdam at the Ambiente in Frankfurt.

RESULT. Vpack, was break-even in 18 months and sells internationally via agents and wholesellers, online via ecommerce channels and in China via retail and online.