We are

Global branding agency network, that combines strategic and creative expertise to deliver better business value for our clients.

Netherland
Bob van der Lee
  • Founder & CEO, Brand Catalyst
  • Given lectures in Antwerp, Stockholm, Seoul and Prague
  • Jury member for the Korean Design Awards
  • Lecturer in Antwerp, Stockholm, Seoul and Prague

Bob van der Lee started education in architecture but found his true destiny in Communications study in Nyenrode Business University. Worked throughout Europe as a Business Development Director for Y&R Europe on Interactive design & e-marketing. For 8 years he was Managing Partner & CEO of Total Identity Group (Netherlands) – TOP10 international branding agencies. Bob is now focusing on positioning strategy & multi-channel marketing management for on- and offline at Brand Catalyst worldwide.

Russia
Elena Yufereva
  • Founder & CEO, Brandson Branding Agency (Total Identity Group),
  • member of the Board of the Association of Branding Companies of Russia (ABCR),
  • lecturer at the Higher School of Branding on the course brand management.

After graduating from St. Petersburg State University, Journalism, Elena received an education in Amsterdam Inholland University, Bachelor degree in Marketing.

Elena's competence covers a wide range of industries: from finance to CSR and HR branding. She is regularly published in the business press, takes a participant in the jury and as a speaker in various industry events.

China
Jorg van den Hoven
  • Founder & CEO, Orange Branding
  • Serial Brand and Design Entrepreneur
  • BSc Industrial Design Engineering
  • Msc Product Innovation management
  • Lecturer in Shanghai

CEO & Creative Director of Orange Branding, Mr. Jorg van den Hoven has over 20 years of experience in business, government diplomacy, innovation strategy and brand design, as well as exceptional sense in entrepreneurship. He hold partnerships and equity in project from: F&B-Franchise, Fine Leather, M2M Technology, Real Estate, R&D, Lighting, E-Commerce. With his over 12 years experience living and working in China Jorg has an excellent network and unique perspective on brand strategy and innovation in China & Asia.

We do...

  • Brand concept and strategy
  • Retail and interior design
  • HR branding
  • Packaging design
  • Creative communications
Our works...
Global Ports
Amstel
KOROJUNA
ZENS
VENTI
Royal Flora Holland
BESTEXPO
WECRO
Gazprom
Motorola
MTS
Lyubimyy kray
Rosatom
Hochland
Charlie Care
Berholm
Van Gogh Museum
Vpack

Our clients

GPN
Toyota
Hilton
Hochland
Nornickel
JTI
KLM
LG
Heineken
WRIKE
MTS
Royal Flora Holland

Contact us