How does well-defined brand help to attract new clients and partners worldwide


Well-defined brand is a key factor of success. Windoor Messe turned to Total Skills Network to rethink and improve the brand recognition of the 20-year-old show to attract international visitors and potential partners.


In this term Total Skills network team has conducted preliminary business audit and on the basis of research developed market strategy, design, design management and marketing services to update the show's identity, rename the fair as BestExpo and provide new partnerships for the fair.


BestExpo has a much better and more consistent identity that clearly expresses the industry it serves and continues to succeed year after year and attracts new clients and partners worldwide.

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