BESTEXPO

CHALLENGE

Windoor Messe turned to Total Skills Network to rethink and improve the brand recognition of the 20-year-old show to attract international visitors and potential partners.

SOLUTION

Total Skills developed strategy, design, design management and marketing services to update the show's identity, rename the fair as BestExpo and provide new partnerships for the fair.

RESULT

BestExpo has a much better and more consistent identity that clearly expresses the industry it serves and continues to succeed year after year.

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