Saint Petersburg – is the culture capital of the country. Despite the presence of demand, there are only a few restaurants of the author's cuisine outside the city. The task was to create the premium restaurant brand from scratch.
Our team had to develop a premium brand country restaurant of the author's cuisine. We faced the task of conducting an audit, creating a brand platform for the project, and developing visual and verbal attributes. The developed restaurant concept is based on «golden» standards of the world gastronomic classic, where the premium quality of the product is combined with aesthetics and high standards of service.
Positioning and creative concept were developed. The project was realized. Eclipse was received an award “The best new restaurant of Saint Petersburg in 2020” from the restaurant award of the “Sobaka” edition, “best set of 2021” by GQ, “The best PR-campaign of the restaurant” by Golden Palm for Restaurant Business 2020 and many other. The owner opened the second restaurant with the same concept in the beginning of 2022.