Emiral Resources is an international group of companies engaged in exploration, mining, consulting and engineering services for the mining, oil and gas industry worldwide. The company is headquartered in Dubai (UAE), with offices and representative offices in Moscow (Russia), Khartoum (Sudan), Nouakchott (Mauritania), and Accra (Ghana). The company turned to Total Skills Network to codify the values of the Emiral Resources brand and give it a semantic, verbal, and visual representation.
The Total Skills team has conducted market research for the mining industry in Africa as well as competitor research using Data Analysis, consumer research, including interviews with international experts, local community, and project ideologists. The Total Skills Network team created a corporate brand platform, verbal, and visual attributes, as well as a website and a communication strategy to promote the international mining market, particularly in Africa, including PR and SMM strategies.
Work in the market of the Emirates is specific due to many local features, primarily political ones. The monarchical form of government dictates special conditions in the market, which large businesses must take into account. The updated brand was positively received by the top officials, employees, and partners of the company. We highlighted not only the advantages of the company: the speed of development, careful selection of fields and a clear calculation of all risks, but also multiple ongoing social initiatives to support the local population. confirming the status of Sudan’s leading mining company, maintains and creates the necessary infrastructure for local communities, and is also actively working on the other continents markets development. At the moment, the company continues to increase production capacity, confirming the status of Sudan’s leading mining company, maintains and creates the necessary infrastructure for local communities, and is also actively working on the other continent's market development.