Gazprom

CHALLENGE

Gazprom Neft is a Russian transnational energy company accounting for 11% of the world's gas production and 66% of Russia's. Total Skills has been providing sports sponsorship services to Gazprom Neft for several years. We have been working with the company for several years, carrying out a comprehensive turnkey promotion, from sports sponsorship to the development of advertising campaigns (development of banners, polygraphy, videos, layouts, resays, development of flips for advertising campaigns).

SOLUTION

In recent years, Total has been cooperating with Gazprom and its subsidiaries on branding for a number of business areas, such as Gazprom Neft's gas station network, Drive Cafe Catering, and retail gasoline and oil brands G-Drive and G-Energ. The Company's social project is aimed at improving children's recreational activities. One of the company's main initiatives was the construction of children's and sports fields in various regions of Russia.

RESULT

TThe company's contribution to the overall future was seen not only as a social initiative, but also as an excellent image tool that serves to build customer loyalty, both to the corporate brand and to the retail sector. The agency was therefore commissioned to develop an advertising campaign. Especially for this project, the creative group of the Brandson agency developed universal rules for branding social objects. These rules formed the basis for the design of children's and sports fields for winter and summer sports.

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