KICB is one of the largest banks in Kyrgyzstan with the largest equity capital of 58 million US dollars as of February 2017. The client wanted to become the leading commercial bank in the country, which will offer individuals and legal entities the most complete line of banking products.
The main value of KICB Bank is the prosperity of the country, which is a space of opportunities for every resident. The corporate values of the bank are to provide quality services to clients openly and professionally; maintain the professional level employees; to protect a good atmosphere within the bank, to motivate employees to become a "dream employer" in the market of Kyrgyzstan; to develop competitive products designed to improve the living standards of the population; to contribute to the preservation of the Republic’s environment through the development of "green" program. We developed an advertising campaign based on these values and adapted it on carrier around the country.
The advertising campaign has worked incredibly well. KICB has won one of the most prestigious awards according to The Banker magazine published by The Financial Times Ltd – "Bank of the Year - 2018" , "Bank of the Year - 2019" in Kyrgyzstan.