MTS

CHALLENGE

MTS is a Russian telecommunications company providing services in Russia and CIS countries under the brand «MTS».

SOLUTION

The concept was implemented in the format of a pilot project in the flagship store of the brand in Moscow. The variety of services and functionality of the point of sale reflects the positioning of the MTS brand as an ecosystem, encouraging customers to purchase new services.

RESULT

An increase in the share of purchases of new products among current MTS users by 10%; The updated flagship store received good feedback from reviewers and visitors, it was decided to replicate the pilot point for the entire network; The design concept was adopted and implemented with some modifications.

Get in touch
Contact us What’s App