Royal Flora Holland

CHALLENGE

Royal Flora Holland is the largest flower auction in the world. Its annual turnover reaches 4.5 billion euros. The company trades flowers and plants from the Netherlands and other regions and makes over 100,000 transactions a day. The agency was to carry out a complex rebranding.

SOLUTION

The company developed a new floral identity for Flora. The agency also conducted a preliminary business audit and developed a brand positioning.

RESULT

The specialists launched a complex project to develop a new identity for Royal to make the company more marketing-oriented. We conducted a complex study of the company's business strategy to develop a unique brand positioning in the form of a brand compass that helped formulate Royal's true, dynamic and vibrant identity. The result was a new visual language for Royal Flora Holland, which was used for a massive brand activation program on an internal and external level.

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