Vpack

CHALLENGE

Vpack is the new brand of Dong Guan paper mill. Total Skills was hired to develop the brand from concept to marketing.

SOLUTION

Total Skills developed the brand name, logo, visual identity, e-commerce solutions, marketing materials, product collections, photo shoots and launched the new brand as a registered Dutch company from Amsterdam at Ambiente in Frankfurt.

RESULT

Vpack broke even within 18 months and sells internationally through agents and wholesalers, online through e-commerce channels and in China through retail and online.

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