From China to the whole world: logistic company complex branding


The client is a well-known local logistics company in cross-border e-commerce. Orange Branding was asked to create a proposal to reposition the company and to strengthen its position.


Our team has conducted the preliminary business audit based on 5 dimension research & business diagnose. The insight was that the cross-border transport company should have an international name, an international visual identity, and a communication strategy. Our team also provided current and expecting and tendencies trends on the market. Orange Branding took on the naming and brand design. The team also developed business strategy on rebranding.


Wecro has been promoted outside China and has successfully built a large network of international partners such as eBay and DHL providing services for Chinese e-commerce.

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