The client is a well-known local logistics company in cross-border e-commerce. Orange Branding was asked to create a proposal to reposition the company.


The insight was that the cross-border transport company should have an international name, an international visual identity and a communication strategy. Orange Branding took on the naming and brand design.


Wecro has been promoted outside China and has successfully built a large network of international partners providing services for Chinese e-commerce.

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