ZENS

CHALLENGE

ZENS is a Guangzhou based tableware company - aspired to sell its products internationally. Their brand wasn't growing and gaining recognition due to a lack of brand story and identity.

SOLUTION

Our specialists refreshed their brand identity, brand story, product line and commerce (retail, B2B, E-commerce) which directly matched the aspirations and motivations of their intended audience through our full-service branding. The aim of this project was to expand the brand internationally.

RESULT

The client opened a Zens flagship store in Amsterdam. We also helped them collaborate with brands such as BMW. As a result of the successful rebranding project, we then continued working with Zens during their European roll-out as a brand management, marketing implementation and business development consultant. Zens now occupies a large segment of the premium teaware sales in Europe.

Get in touch
Contact us What’s App