Dimension 1
Market Research
of the market current and forecasts
Understanding of the market volume and
dynamics to assess the working prospects
on this market and identify the most
developing areas:
- Market Size by Value
- Market Share by Type of Market; by
Value; by Region - Market Share by Distribution
Channels; by Value
and Economy
- Population Size
- Average Monthly Expenditure
- Average Monthly Salaries
- Export &. Import
- Forecasts
landscape
Determination of key competitors in the
certain category and related ones.
- Market Share by Competitors; by
Value; by Region - Major competitors on the rise
Dimension 2
Consumer Research
on the market
- Preferred Mode of
Distribution Channel - Factors Influencing Purchase
Decision - Average Monthly Expenditure
on market under study
customer Artificial Intelligence
Data based analysis to increase in the communication act effectiveness, to get less price for a new client, increase of the average check, attracting new target audience groups, at the expense of competitors as well.
- Target audience
- Behavioral profiles of buyers
- Key clients
- Preferred Mode of Distribution Channel
- Factors Influencing Purchase Decision
- Average Monthly Expenditure
- Segmentation by basket completeness
- Description of the critical basket completeness
- Ratio of repeated clients, departing clients
- Frequency and breadth of the shopping basket
- Penchant for digital
prediction modeling Artificial Intelligence
- Next Best Offer
- Best Channel
- Determining Price Sensitivity
Dimension 3
Competitors Research
analysis
Analysis of key competitors in the
certain category and related ones
for understanding the market
congestion degree, identification
of the main trends within
competitive landscape analysis.
Usually TOP 3–10 competitors.
landscape
- Brand and emotional benefits of the key competitors
- Function advantages and coverage
- Fame and awareness competitors' index
strategies Artificial Intelligence
- Assortment policy in terms of categories completeness
- Assortment policy of product categories types
- Pricing policies
- Analysis of the most probable average bill for similar customer profiles
- Allocation of competitors brands according to selected strategies
Dimension 4
Key Market Insights
When entering the market or occupying an increasing share of the market, a very important factor is understanding the market insights. Finding the right information takes a long time and requires professional knowledge and sometimes models of data processing. The final task - to give ready practical business recommendations, not only processed data or figures. Market insights include quantitative and qualitative studies of the audience, analysis of competitors' decisions, study of the impact of the price proposal on the audience, current consumption trends, processing of data of analytical resources.
Together with the company’s internal insights - data analytics - this provides a solid foundation for a winning strategy.
Physical and manual skills and basic cognitive skills are losing their position in efficiency of retail activity will not bring the company profit anymore. Instead, higher-level cognitive skills, social and emotional skills and technological skills are the keys to success in retail during the next decades.
cognitive skills
- Creativity
- Interpret performance dashboards
- Create custom staff scheduling
Emotional skills
- Leadership
- Empathy
- Serve Customers
- Coach personnel
skills
- Programming
- Consolidate customer info on a tablet
- Complete e-learning trainings
Dimension 5
Business Diagnose
history
- Product
- Market Share
- Pricing
- Service
- Business strategy
- Corporate culture
portrait
- Consumption basis
- Aspects of demand
brand
- Emotional trade offer
- Essence of brand
Recommendations