How branding helped Deutsche Telekom to stand out from competitors


Due to the global rebranding of T-Mobile, its IT division T-Systems should change its name to Deutsche Telekom IT Solutions and update its visual and communications. The company was not very well known in the Russian market and there was afraid that the new name would reinforce its perception as a service contractor.


We had to analyze of the company's HR brand and competitors. Our team developed a brand platform and communication of the company's advantages through a new website, development of a communication system, social networks and a exhibition stand for industry events. Set of videos where employees talk about the variety of projects being implemented them.


Rebranding and updating of external communications allowed the company to stand out among the traditionally restrained IT industry and strengthened the image of an independent player, not just a service contractor.

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