Van Gogh Museum

CHALLENGE

The Art Museum in Amsterdam, which holds the world 's largest collection of paintings and drawings by Vincent Van Gogh. Today, the museum is the most visited in the Netherlands, and is the 23rd most visited museum in the world.

SOLUTION

The branding included both the development of the identity, and all communications, and internal navigation that allowed visitors to navigate the exposition easily.

RESULT

For a long time studying the life and creativity of the artist, the agency used Van Gogh 's signature smear as a pattern, which later switched to elements of visual communication.

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