Vpack is the new brand of the Dong Guan paper mill. Total Skills was hired to develop the brand from scratch – from concept to marketing.
The total Skills Network team provided Vpack full-service market strategy and branding. Our team conducted a preliminary business audit on the basis of 5 dimension research and business diagnose, that includes: market research, consumer research, competitors’ research and key market insights. On the basis of research our team developed the brand name, logo, visual identity, e-commerce solutions, marketing materials, product collections, photo shoots and launched the new brand as a registered Dutch company from Amsterdam at Ambiente in Frankfurt.
Thanks to the strong brand, that our team has built, Vpack broke even within 18 months and sells internationally through agents and wholesalers, online through e-commerce channels and in China through retail and online.
